Simple, yet effective!

It’s been over 2 months since our flagship product, Suruk has been live on the Nokia Ovi Store for free download. Suruk has been downloaded over 15,000 times and, apart from offline usage of Suruk auto meter, there has been more than 50,000 requests to our other services like fetching the routes. The high usage and very encouraging response from various tech-blogs in Spain and UK motivated us much and has given us lot of stuff to work on and improve the application day by day.

We recently came across astonishing figures of SMS VAS usage in India.

* An average Indian sends 29 SMS per month

* 1 in 5 urban Indians have used a SMS based VAS service

* Approx 6 million have used SMS to get directions

We believe that providing our services over multiple channels will help us cater to most of the people in India. Hence, today, we launch our first SMS-based application, Auto Fare, which started out as a collaboration with a IIIT-D team. It costs nearly nothing to use, doesn’t require an internet connection and there’s no need for a gps/gprs/java enabled handset: it’s practically an open and free for all service.

Do try it out and tell us what you think :-)

8 Responses to “Simple, yet effective!”

  1. Santhosh March 1, 2011 at 3:49 pm #

    Good. But I’m wondering what is the use of your AutoTariff service. Can’t the latter be combined with the former, when the user requests AutoFare? You can check if that tariff info is available and then give the actual fare, if not give a tentative fare.

    • anenth March 1, 2011 at 4:09 pm #

      Thanks, Santhosh. We will definitely take up your suggestion.

  2. Hina Kouser June 29, 2011 at 5:35 am #

    That’s really nice…it will be of great use for everyone…

    • Kairii July 27, 2011 at 11:34 am #

      Stellar work there eveyonre. I’ll keep on reading.

      • Sundar July 27, 2011 at 5:50 pm #

        Thank you. :)

  3. Cazare Gura Portitei June 21, 2014 at 2:49 am #

    Pensiuni Orsova

    Hola! I’ve been reading your site for some time now and finally got the courage to go ahead and give you
    a shout out from Lubbock Tx! Just wanted to say
    keep up the good job!


  1. Thank you note | Ideophone - August 29, 2011

    [...] launched Autofare app on the txtWeb platform back in Mar 2011. We were happy to have one of the most used features on Suruk (Route Finder) integrated with an SMS [...]

  2. Autofare Reloaded | Ideophone - November 28, 2011

    [...] helped us realise how having an SMS extension can help expand the reach of a valuable service to huge set of users. It also went on to win App2Fame 1st prize and fetched us many [...]

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