It’s been over 2 months since our flagship product, Suruk has been live on the Nokia Ovi Store for free download. Suruk has been downloaded over 15,000 times and, apart from offline usage of Suruk auto meter, there has been more than 50,000 requests to our other services like fetching the routes. The high usage and very encouraging response from various tech-blogs in Spain and UK motivated us much and has given us lot of stuff to work on and improve the application day by day.
We recently came across astonishing figures of SMS VAS usage in India.
* An average Indian sends 29 SMS per month
* 1 in 5 urban Indians have used a SMS based VAS service
* Approx 6 million have used SMS to get directions
We believe that providing our services over multiple channels will help us cater to most of the people in India. Hence, today, we launch our first SMS-based application, Auto Fare, which started out as a collaboration with a IIIT-D team. It costs nearly nothing to use, doesn’t require an internet connection and there’s no need for a gps/gprs/java enabled handset: it’s practically an open and free for all service.
Do try it out and tell us what you think